In a world where the importance of safe drinking water cannot be overstated, consumers in India face a plethora of options when it comes to bottled water. However, not all bottled water brands are created equal. For those who prioritize ethical sourcing, safety, and environmental sustainability, understanding the nuances of bottled water regulations and certifications is crucial. In this guide, we delve into the key factors every conscious consumer should consider before purchasing bottled water in India.

1. The Importance of ISI Mark

The ISI mark, issued by the Bureau of Indian Standards (BIS), is a hallmark of quality and safety in the bottled water industry. In India, it is illegal to sell water without the ISI mark. There are two main categories of bottled water: Packaged Drinking Water (IS 14543) and Natural Mineral Water (IS 13428). Aava Natural Mineral Water, for instance, became the pioneer licensee for natural mineral water (IS 13428)  south of the Himalayas in 2005, underscoring its commitment to meeting rigorous quality standards. The BIS certification ensures proper bottling facilities, in-house testing labs, and continuous quality testing, providing consumers with peace of mind regarding the safety and purity of the water they consume. Aava water is tested every hour in BIS certified in-house labs and every ten days in an NABL laboratory. There are over 937 NABL laboratory reports that attest to Aava’s exceptional alkalinity, quality and purity. 

2. FSSAI License for Food Safety Compliance

In addition to the ISI mark, bottled water products must also obtain a license from the Food Safety and Standards Authority of India (FSSAI). This regulatory requirement ensures that all bottled water undergoes thorough scrutiny for food safety before reaching consumers. Furthermore, FSSAI mandates the addition of essential minerals such as calcium and magnesium to packaged water (IS 14543),  to promote consumer wellness as per the guidelines of the WHO and National Green Tribunal. Aava Natural Mineral Water naturally contains these vital minerals, and bottled without Reverse Osmosis; aligning with FSSAI's guidelines while providing consumers with a naturally health-conscious choice. A bottled water brand can only be granted an FSSAI license after obtaining the ISI mark. 

3. CPCB Registration for Environmental Responsibility

Environmental sustainability is a paramount concern in the bottled water industry, especially regarding PET waste management. The Central Pollution Control Board (CPCB) registration is essential for Extended Producer Responsibility (EPR) compliance and efficient plastic recycling. Aava Natural Mineral Water has demonstrated its commitment to sustainability by recycling over 75 million bottles under the EPR regime through a certified cloud recycler, minimizing its environmental footprint and contributing to a circular economy.

4. Groundwater Recharge

Responsible groundwater extraction is crucial for preserving water resources and maintaining ecological balance. Bottled water companies must obtain necessary No Objection Certificates (NOCs) for groundwater extraction and undertake measures for groundwater replenishment. Aava Natural Mineral Water prioritizes groundwater recharge initiatives, ensuring sustainable water sourcing practices that benefit local communities and ecosystems.

5. Beware of Counterfeit Products and Misleading Claims

It's important for consumers to exercise caution and discernment when selecting bottled water products. Any non-aerated bottled beverage in India bearing the term "water" must have a BIS license along with an FSSAI license to ensure legality and safety for consumer health. Beware of misleading labels such as alkaline water, black water, whiskey water, vodka water, copper water without ISI mark as these are often marketing gimmicks without regulatory oversight. Alkaline water too needs either a IS 14543 or IS 13428 license. Aava Natural Mineral Water stands apart as a trusted choice, since it is a certified natural mineral water that is also naturally alkaline since it adheres to all regulatory requirements and delivers uncompromising quality and authenticity.

Aava’s Commitment to Wellness and Sustainability

By choosing Aava Natural Mineral Water, consumers are not merely purchasing a bottle of water; they are making a conscious choice for their health and the environment. With 19 years of trust and excellence, Aava remains dedicated to upholding the highest standards of quality, safety, and sustainability. Trust Aava Water— it's a healthier and better choice for you and the planet.

In conclusion, selecting bottled water is not just about quenching thirst; it's about trust. Aava Natural Mineral Water is proud to be the trusted choice for discerning consumers who prioritize ethical sourcing, safety, and environmental stewardship. Make the wise choice for your well-being and the planet—choose Aava naturally alkaline mineral water.